September 26, 2022

When something that needs your attention happens to your account, it is only fair that you get notified right away. Fortunately, it is possible to come up with custom alerts since needs differ from one user to the other and Google Ads accounts are no exception. That explains why businesses often use Google Ads Alerting Tools to keep track of their advertising campaigns at all times. The alerts come in handy when monitoring a lot of aspects including the following:

  1. Cost

When you choose to limit your Ad budget, often ae times when it reduces chances of making conversions by locking out some potential visitors. Fortunately, there is a way out with Google ads alerts. They eliminate the need for limiting the budget and besides that ensure that you don’t spend much on the campaign either. How? It becomes possible by monitoring how much your account is spending and alerting you as soon as it becomes higher than normal.

  1. Conversions

In some cases, system issues could jeopardize the overall volume. If your campaign is affected, Google ads alerts will notify you right away. Consequently, you get to fix it as soon as possible. The longer it takes to solve these issues, the more opportunities you are likely to miss within that period. Besides failure, alerts also let you know if the percentage of conversion has dropped drastically. Some of the reasons why such an issue arises are due to tracking issues or if the landing page has a problem. Again, fixing it as soon as possible is paramount. You can’t fix a problem until you become aware of it and that’s where alerts come in.

  1. Clicks and Impressions

You need to be notified if there is a decrease in traffic so that you can figure out why that is the case. One way of identifying a drop in traffic is if the number of clicks drop. Of course, traffic keeps fluctuating. Nevertheless, hardly does the increase or decrease registered change much. If you notice a significant change, there could be a problem and you better find out soon. Sometimes, it could be a sign that something is broken hence need fixing. Luckily, Google ads alerts can help you know in the clicks drop.

Equally important, they also notify you when impressions reduce. Remember that impressions affects clicks which affects conversions and sales. Therefore, don’t take a drop lightly and you better resolve the problem sooner than later.


It is evident that Google Ads alerts can be a life saver. You don’t want to spend your hard-earned money on a campaign that won’t yield any results. That’s why you need to be informed if conversions are failing. You also want great results including more clicks, impressions and conversions. A drop of any of these is far from it and that’s a matter than needs your attention. Alerts do so making you aware of that situation. In addition to that, you need to spend within your budget because there are other things that need finances. At the same time, you don’t want to compromise on effectiveness in the name of budget. Again, Google ads alerts can help and that’s why you should use them.